As the end of the millennium approached, Toronto's City Hall renewed its interest in upgrading downtown Yonge Street and the property, now known as College Park, began a renovation of its own. The shuttered Seventh Floor remained untouched despite attempts by city officials to encourage the building's owners to restore the famous Canadian landmark. Minor upgrades were made to the floor to encourage potential tenants to take on the challenge of its restoration, but unfortunately interest was minimal.
In the summer of 2001, Toronto entrepreneurs, Jeffry Roick, of McNabb Roick Events and Mark Robert partnered to negotiate for the Seventh Floor with College Park's landlords, having identified a need for a special events venue that captured the glory and elegance of days past. Their modern-day vision was to restore the floor to its former glory and operate the facility as Canada's premiere multi-functional special events venue, not unlike Lady Eaton's original vision in 1931.
Pictures by Brent Wagler